Telemundo, Universal and TreasureHunt are launching a shootout game in time for the World Cup – TechCrunch

Just in time for the World Cup, Telemundo Deportes, Universal Brand Development and the startup TreasureHunt have introduced a shootout game for the Instant Games platform on Facebook and Messenger.

Telemundo Deportes is striking out the game in conjunction with its Spanish-language protection of 2018 FIFA World Cup Russia.

GOAL! SHOOTOUT (WHICH IS CLEARLY VERY EXCITING) shall we avid gamers vie for the name of penalty kick all-star so they are able to all bend it like the digital Beckhams that they are.

“The World Cup provides us with the opportunity to tap into the passion of soccer and engage with our viewers in different, authentic ways leading up to and throughout the tournament this summer,” mentioned Miguel Lorenzo, director, Digital Product Development, Telemundo Deportes, in a observation. “We are excited to launch this collaborative initiative with Universal Brand Development, which is Telemundo Deportes’ first release in the games space, and we look forward to offering a high quality social gaming experience for our soccer fans.”

Through the game, other people get issues via effectively taking penalty kicks. Over the process the Cup, which runs from as of late thru July 15, avid gamers can absolute best their methodology via practising towards particular goals, liberate new designs for football balls and problem pals to overcome rankings.

“At Universal, we want to offer games wherever people want to play them, so we are thrilled to be launching our first game on Messenger,” mentioned Chris Heatherly, govt vice chairman, Worldwide Games and Digital Platforms, Universal Brand Development, in a observation.

The free-to-play game evolved with TreasureHunt must be one in every of the largest alternatives but for the younger, Berlin-based startup. It was once simplest ultimate June that the corporate raised $6 million in its first institutional spherical of financing led via The Gauselmann Group, a Germany gaming corporate, with participation from angel buyers.

For Kyle Smith, the chief of TreasureHunt’s crew of veteran game builders from corporations like Electronic Arts, Zynga, Rovio and King, the objective was once to enchantment to the widest conceivable target market.

“We really wanted to capture the momentum leading up to Telemundo’s coverage of the World Cup by creating a highly social, super accessible game that can be enjoyed by sports fans anywhere,” mentioned Kyle Smith, CEO, TreasureHunt. “Our goal was to create an experience that appeals to a mainstream audience by making them feel part of this historic worldwide tournament.”

The unfastened to play GOAL! SHOOTOUT is out now.

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