BitWall, a Bitcoin-focused startup promising to lend a hand on-line publishers earn a living, has been bought.
Its new proprietor is WatchOut, the corporate in the back of an app that sends indicators about such things as product and meals recollects and weather-realted emergencies. It’s no longer the obvious acquirer, however the firms say BitWall can lend a hand Watch Out reinforce its information, bills and loyalty methods.
“We are excited to carry BitWall into the Watch Out! ecosystem,” mentioned Watch Out CEO Michael Lucas within the acquisition announcement. “Our mission is to provide a secure consumer-protection platform while delivering hyper-targeted content when and where it matters most, whether that be a safety alert or a digital reward. BitWall and its team help us do that.”
Apparently there’s a TechCrunch connection to the tale, too — BitWall co-founder and CEO Nic Meliones instructed me he first were given attached to Watch Out at our Disrupt SF Hackathon in 2014, and he mentioned the corporate has already been “a great partner” to BitWall.
I first wrote concerning the startup sooner than the present craze round Bitcoin and cryptocurrency — the entire long ago in 2013. The concept was once to provide guests alternative ways to get right of entry to paywalled content material, whether or not that’s creating a small cost, selling the thing on Twitter or viewing an advert.
The corporate’s largest win was once almost certainly a partnership with the Chicago Sun-Times in 2014, the place the Sun-Times examined out a paywall that readers may bypass the use of Bitcoin or tweets. (The Sun-Times’ present paywall plans don’t seem to incorporate BitWall.)
The monetary phrases of the deal weren’t disclosed. Meliones mentioned the corporate’s paywall product shall be close down, with the era diverted to a yet-to-be-announced product at WatchOut.
Bitwall’s buyers come with Boost VC, AngelPad, Tim Draper, the Boost Bitcoin Fund.