A aware, contemplative option to internalized racism and sexism is a essential piece of the puzzle of dismantling systems of oppression, Awaken founder and CEO Ravi Mishra says. That’s all the level of Awaken, a mindfulness and meditation app in particular aimed toward serving to other folks deal with the cruel realities of these days’s society.
Awaken were given its roots within the aftermath of the 2016 U.S. presidential election, Mishra instructed TechCrunch. The election surfaced those “larger questions that have to do with race, gender, sexuality and power, and how they live inside of us.”
Through Awaken, Mishra hopes to supply mindfulness and meditation practices that assist domesticate steadiness inside of marginalized communities. These contemplative practices focus on sitting with sure questions and identification development. Awaken’s founding academics are Rev. Angel Kyodo Williams, Lama Rod Owens and Sensei Greg Snyder — 3 leaders focused on the intersection of mindfulness and social trade.
Similar to meditation app Headspace, which is valued at $320 million, Awaken has a freemium plan in position. For complete get right of entry to to content material, Awaken fees $eight.99 a month. While Awaken does search to generate profits, Mishra says he’s no longer doing it for benefit. Instead, the plan is to make use of all of the cash Awaken makes for activist paintings.
“We’re currently running at a loss and figuring out how to break even” he instructed me. “The hope and idea is once we are fully profitable, we’ll move that into activist work.”
Despite some monetary instability, Awaken isn’t in quest of conventional investment as it desires to retain 100 p.c keep watch over of the corporate.